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How to increase conversion rates with better UX researchUX

What’s user experience got to do with conversions? Answer: Everything. Conversion Rate is defined as the percentage of users who take a desired action. For instance, if your website receives 1000 unique visits a month,…

PJ Jones
PJ JonesDirector

Why UX Designers Should Use Idioms Rather Than Metaphors UX

Interface metaphors, such as the classic desktop metaphor common in graphical user interfaces (GUIs), leverage users’ existing knowledge of a specific domain to enhance the learnability of its software. This means that users can immediately…

Susan ZhuangUX Designer
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